Well this was a kick to the head. Childish Gambino, my own namesake, is nothing if not inventive. But Awaken, My Love!, his third album, takes those few Gambino signatures and tosses them in the trash. Normally boisterous and spitting lyrics he knows are clever, Awaken, My Love! can best be described with two words I’ve never used to describe Donald Glover: chill and funky. Chill and funky is also how I describe so much of my favorite music, which bodes well for this review. Yet I find myself asking a question we Childish Gambino fans are so used to asking: “Why don’t I like this more?”
I’ve always liked Childish, he’s smart, artistic, funny as hell and hecka good-looking. Regardless of the actual quality of his raps, they were distinct in a landscape full of same-sounding rappers. While those rappers were writing poetry to read aloud, Childish was writing in his diary: it was shitty, and embarrassing to share with others, but oh so cathartic.
I think that’s what isn’t clicking for me with Awaken, My Love!. It sounds great and there is seriously just so much funk to bop to, I love the outro to “Zombie” in particular, but its missing the angst and aggressive lyricism that made it feel like Gambino just… gets me. (Call it guilty pleasure, but one of the best things about Camp was that I refused to recommend it and only listen with other people to it if I already knew they liked it.) Awaken, My Love! lacks that same unabashed Childish personality, for the first half of the album you would be forgiven for missing that Childish is singing on it at all, especially if you are used to him yelling out puns about oreos. Instead he peeks out from behind the instrumentals to croon a line, then recedes.
There is little doubt that Awaken, My Love! is Gambino’s best album to date, it just sounds so groovy and mellow and has some of the best autotune use I’ve heard in years. It is also an experiment, a break from classic ‘bino as I’ve already talked about. And all experimental phases have missteps (I’m looking at you, “California” and “Terrified”- get outta here!). We can only pray that Glover learns the right lessons. Give us this quality sound with the old Childish Gambino soul.
7/10 peanut butter chocolate cakes with Kool-aid